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September 01, 2017

Nexira Expands its Botanical Portofolio with its New Magnolia Extract

Nexira Expands its Botanical Portofolio with its New Magnolia Extract!

Somerville, NJ  – Nexira will present at SupplySide West its new Magnolia extract for Joint and Digestive Health.

With the global population getting older, and the growing interest of athletes and Millennials, joint health is a rising category. These health-conscious consumers are looking for natural and plant-based solutions to stay healthy and active.

In the same time, a lot of people are suffering from digestive discomforts and are looking for natural alternatives to improve their well-being.

Magnolia officinalis, commonly called Hou pu Magnolia, has been used for hundred years in Chinese traditional medecine. Litterature says this ingredient supports joint health and digestive health.

magnolia forest

Nexira raw material is carefully selected and sourced from Zhejiang Province, China. Magnolia is a long term involvement for farmers as trees are cultivated during 30 to 50 years! To preserve the old tree, bark is peeled off by hand and magnolia bark chips are obtained.

Nexira has already launched a new brand at the last Vitafoods, FlexiGO™ dedicated to Joint Health. “We believe in the joint health category increase. That’s why we want to diversify our offer on this segment by proposing other natural solutions with vegetable origin to our customers.” Magnolia extract will also complete the range of products dedicated to digestive health, the core business of Nexira with Fibregum™.

Manufactured in France, in our own plant located near Bordeaux, Nexira’s Magnolia extract is standardized at 3 % magnolol and honokiol. It is suitable for vegetarian and vegan. Soluble, tasteless, with a light spicy odor and a light brown color, it is easy-to-use in supplement applications (capsule, tablet, stick and so on). “Our R&D team is still working on this ingredient to offer a complete range with other percentage of magnolol and honokiol.”

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