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What's New

July 28, 2018

Super Fruits for Superfoods

Super Fruits for Superfoods 


Find out our newsletter on Super Fruits!

According to Innova Market Insights, there has been a 371% increase in the number of new food & beverage products launched with term “superfood” between 2012 and 2017. In 2017 alone, this rise was 17%.

Super Fruits are nutrient-rich fruits considered to be especially beneficial for health and well-being thanks to their high content in antioxidants, vitamins, and minerals. They can be included in Food and Beverage as well as in Mixes and Health Supplements. Their native pigment and typical taste can be useful to add a natural color and flavorful taste!

What's next?

Have you already enjoyed this summer a tea, a drink or a confectionery with hibiscus “Super Flower”? You will see it soon everywhere. Hibiscus has seen a 10% increase in product launches in 2017 as this pleasant tasting and potent antioxidant moves into many mainstream health products.

Read our information sheet on hibiscus

Hibiscus information sheet 


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