{"id":10007908,"date":"2021-10-14T17:46:35","date_gmt":"2021-10-14T15:46:35","guid":{"rendered":"https:\/\/www.nexira.com\/?p=10007908"},"modified":"2021-10-14T17:47:23","modified_gmt":"2021-10-14T15:47:23","slug":"new-premium-ingredient-for-hepatoprotection-detoxification","status":"publish","type":"post","link":"https:\/\/www.nexira.com\/fr\/new-premium-ingredient-for-hepatoprotection-detoxification\/","title":{"rendered":"New Premium Ingredient for Hepatoprotection &#038; Detoxification"},"content":{"rendered":"\n<p>With the increasing awareness regarding detoxification products and their potential health benefits, the demand for natural detox has increased across the world. The global detox product market size was valued to be USD 50.92 billion and is anticipated to expand at a CAGR of 4.6% over the forecast period.<sup>1<\/sup><\/p>\n\n\n\n<p>Nexira launches its <strong>new premium ingredient HEPURE<\/strong>, an organic combination of Immortelle and Clove extracts with a hepatoprotective and detoxifying effects.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong><strong><strong>Clear Focus on the Detox Market<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Detoxification<\/strong> involves five organs: the liver, kidneys, intestines, lungs, and skin.\u00a0 Each of these organs plays multiple roles in the process. As barriers, they limit the amount of toxins that enter the body, neutralizing and eliminating them. <a>\u00a0<\/a>However, there are <\/p>\n\n\n\n<p><strong>Hepatoprotection <\/strong>is the ability of a substance<strong> to protect the liver from toxins. The liver <\/strong>has grown to be associated with a<strong> holistic approach to health, <\/strong>encompassing many benefits, reflected in the array of <strong>detox products<\/strong> on the market today.<\/p>\n\n\n\n<p>In the past decade, <a href=\"https:\/\/www.nexira.com\/the-power-of-detox-for-liver-health\/\" target=\"_blank\" rel=\"noreferrer noopener\">detox<\/a> and its associated benefits have significantly changed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"604\" height=\"67\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/evolution-marche-detox.png\" alt=\"\" class=\"wp-image-10008378\" srcset=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/evolution-marche-detox.png 604w, https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/evolution-marche-detox-600x67.png 600w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This evolution is clear in the wide diversity of finished products on the market. Many products target all five <strong>emunctory organs<\/strong>, while some concentrate on only one organ. Others focus on a <strong>deep detox<\/strong>.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/marche-1140x482.png\" alt=\"\" class=\"wp-image-10008380\" width=\"661\" height=\"279\" srcset=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/marche-1140x482.png 1140w, https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/marche-600x254.png 600w, https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/marche-768x325.png 768w, https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/marche.png 1171w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are a wide range of detox products, many of them <strong>holistic, <\/strong>that target <strong>niche benefits<\/strong>.\u00a0One example is the use of <strong>antioxidants<\/strong> to rid the body of small toxic particles which could be ingested as a result of environmental pollution. Functional beverages such as <strong>detox juices<\/strong> and teas are widely popular options that meet consumer demands for <strong>clean, pure products<\/strong>.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/detox-products-1140x396.png\" alt=\"\" class=\"wp-image-10008382\" width=\"754\" height=\"261\" srcset=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/detox-products-1140x396.png 1140w, https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/detox-products-600x208.png 600w, https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/detox-products-768x267.png 768w, https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/detox-products.png 1331w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another big market trend is <strong>detox for Beauty benefits<\/strong>, one of the newest categories identified for <strong>detoxification<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/detox-for-beauty-benefits.png\" alt=\"\" class=\"wp-image-10008384\" width=\"795\" height=\"340\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>NEW Product Launch for Hepatoprotection &amp; Detoxification<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nexira launches a new premium ingredient <a href=\"https:\/\/www.nexira.com\/brand\/hepure\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HEPURE<\/strong><\/a>, an organic combination of Immortelle and Clove extracts with a hepatoprotective and detoxifying effects. Our extensive screening has demonstrated its <strong>potent and synergistic antioxidant activity<\/strong> and its <strong>nutrigenomic mechanism on liver cells<\/strong>. HEPURE is perfect for <strong>Detox and Skin beauty, Weight management, Digestion, Hangover or NAFL applications<\/strong>.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/hepure-web.png\" alt=\"\" class=\"wp-image-10008386\" width=\"295\" height=\"146\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>HEPURE is an organic and proprietary formulation, combining Clove (<em>Syzygium aromaticum<\/em>) and Immortelle (<em>Helichrysum italicum<\/em>), which comes from the rocky and sunny lands of the Corsican maquis in France. Also called Everlasting, Helichrysum italicum has an exceptional longevity: its flowers never fade. HEPURE is gently processed in our own manufactured with a water extraction and no added carrier.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Strong Scientific Demonstration<\/h3>\n\n\n\n<p>Starting with more than 100 botanical sources, Nexira compared antioxidant potency in an <em>in vitro <\/em>study. Nexira selected the 12 ingredients with the highest antioxidant activity in intestinal cells. Then, Nexira applied an innovative method for assessing their ability to penetrate the organism and to promote natural antioxidant defenses and detoxifying enzymes in liver cells, also known as nutrigenomic action or Nrf2\/ARE pathway.<\/p>\n\n\n\n<p>HEPURE has confirmed the <strong>best synergy in direct antioxidant<\/strong> activity and its superiority in <strong>increasing gene expression coding<\/strong> for antioxidant defenses by the liver cell (nutrigenomic mechanism).<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Large Array of Applications<\/h3>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p> A detox cure can assist in the elimination of waste and toxins, resulting in a positive outcome with several benefits.\u00a0 A detox cure can <strong>help maintain energy and vitality<\/strong>, <strong>strengthen the immune system, contribute to digestive well-being, preserve the skin\u2019s beauty, and assist with weight loss. <\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"453\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/hepure-3.png\" alt=\"\" class=\"wp-image-10008390\" srcset=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/hepure-3.png 618w, https:\/\/www.nexira.com\/wp-content\/uploads\/2021\/10\/hepure-3-600x440.png 600w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"> <\/p>\n\n\n\n<p class=\"has-text-align-center\">Ask us more information to discover our two concepts: \u201cSkin Detox IN &amp; OUT\u201d and \u201cSlimming Detox\u201d.  <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.nexira.com\/contact\/?i=207219\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/detox-product-market%20\/%202\">1. https:\/\/www.grandviewresearch.com\/industry-analysis\/detox-product-market<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\">This communication is not intended to the final consumer. It provides scientific information for professionals only. Communications to the final consumer have to be checked according to local regulations in force, since the conditions of use are beyond our control. This statement has not been evaluated by the  FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the increasing awareness regarding detoxification products and their potential health benefits, the demand for natural detox has increased across the world. The global detox<\/p>\n","protected":false},"author":11,"featured_media":10008393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[219,1,3],"tags":[],"class_list":["post-10007908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","category-launches","category-markets"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Premium Ingredient for Hepatoprotection &amp; Detoxification - Nexira<\/title>\n<meta name=\"description\" content=\"Nexira launches its new premium ingredient HEPURE, an organic combination of Immortelle and Clove extracts with a hepatoprotective and detoxifying effects...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexira.com\/new-premium-ingredient-for-hepatoprotection-detoxification\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Premium Ingredient for Hepatoprotection &amp; 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