{"id":10018145,"date":"2026-01-28T16:07:42","date_gmt":"2026-01-28T15:07:42","guid":{"rendered":"https:\/\/www.nexira.com\/?p=10018145"},"modified":"2026-01-28T16:07:44","modified_gmt":"2026-01-28T15:07:44","slug":"fibre-alimentaire-ingredient-cle-de-la-nutrition-moderne","status":"publish","type":"post","link":"https:\/\/www.nexira.com\/fr\/fibre-alimentaire-ingredient-cle-de-la-nutrition-moderne\/","title":{"rendered":"Les grandes tendances qui transforment le march\u00e9 des fibres"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#f7f7f7\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Points cl\u00e9s <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le d\u00e9ficit mondial en fibres stimule l\u2019innovation dans l\u2019alimentation et les boissons, des snacks aux boissons fonctionnelles.<\/li>\n\n\n\n<li>Les fibres ne servent plus seulement au transit : elles deviennent des outils cl\u00e9s pour la r\u00e9duction du sucre, l\u2019augmentation de la densit\u00e9 nutritionnelle, la sati\u00e9t\u00e9 et la sant\u00e9 m\u00e9tabolique.<\/li>\n\n\n\n<li>L\u2019essor des solutions GLP-1 transforme les attentes nutritionnelles, avec une demande croissante pour des portions plus petites mais riches en prot\u00e9ines, en fibres et fortement denses sur le plan nutritionnel.<\/li>\n\n\n\n<li>Les r\u00e9seaux sociaux (#GutTok, #fibermaxxing) acc\u00e9l\u00e8rent l\u2019adoption du \u00ab high-fiber \u00bb, notamment aupr\u00e8s des jeunes consommateurs.<\/li>\n\n\n\n<li>Les fibres s\u2019imposent comme un levier strat\u00e9gique pour les marques en qu\u00eate de positionnement clean label, v\u00e9g\u00e9tal et durable, tout en optimisant leur Nutri-Score.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Pendant des ann\u00e9es, les prot\u00e9ines ont domin\u00e9 le d\u00e9veloppement produit, les messages marketing et les aspirations des consommateurs. Mais le paysage \u00e9volue. Comme l\u2019a r\u00e9cemment d\u00e9clar\u00e9 le CEO de PepsiCo : <em>\u00ab la fibre sera la prochaine prot\u00e9ine \u00bb.<\/em> La fibre passe d\u2019un simple soutien digestif \u00e0 un ingr\u00e9dient h\u00e9ros, central pour la sant\u00e9 m\u00e9tabolique, la sant\u00e9 intestinale et l\u2019innovation \u00ab better-for-you \u00bb.<\/p>\n\n\n\n<p>Plusieurs macro-tendances puissantes convergent aujourd\u2019hui pour alimenter cette \u00ab r\u00e9volution de la fibre \u00bb. Voici les forces qui transforment la fa\u00e7on dont les marques formulent \u2014 et dont les consommateurs mangent et boivent.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Le gap nutritionnel &amp; en fibres : une opportunit\u00e9 croissante<\/h2>\n\n\n\n<p>Malgr\u00e9 une forte sensibilisation \u00e0 l\u2019alimentation saine, la plupart des consommateurs n\u2019atteignent toujours pas les apports recommand\u00e9s en fibres. Alors que les recommandations se situent autour de 25 \u00e0 30 g par jour, l\u2019apport r\u00e9el dans les r\u00e9gimes occidentaux est en moyenne d\u2019environ 15 g. En parall\u00e8le, les consommateurs associent de plus en plus alimentation et bien-\u00eatre :<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1133\" height=\"750\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/drink-consumption.png\" alt=\"\" class=\"wp-image-10018150\" srcset=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/drink-consumption.png 1133w, https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/drink-consumption-600x397.png 600w, https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/drink-consumption-768x508.png 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>plus de la moiti\u00e9 des consommateurs d\u00e9clarent choisir leurs boissons parce qu\u2019elles sont \u00ab saines \u00bb<\/li>\n\n\n\n<li>les march\u00e9s des aliments et boissons fonctionnels continuent de cro\u00eetre, notamment aux \u00c9tats-Unis<\/li>\n\n\n\n<li>l\u2019enrichissement en fibres devient une strat\u00e9gie centrale de reformulation<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Ce d\u00e9ficit est \u00e0 la fois un enjeu de sant\u00e9 et un catalyseur d\u2019innovation. Les marques se tournent vers les fibres pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>am\u00e9liorer la densit\u00e9 nutritionnelle<\/li>\n\n\n\n<li>soutenir le confort digestif<\/li>\n\n\n\n<li>diff\u00e9rencier leurs produits sans recourir \u00e0 des additifs artificiels<\/li>\n<\/ul>\n\n\n\n<p>Boissons, c\u00e9r\u00e9ales, snacks et poudres enrichis en fibres \u00e9mergent dans de nombreuses cat\u00e9gories, bien au-del\u00e0 des traditionnels \u00ab produits petit-d\u00e9jeuner riches en fibres \u00bb.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. L\u2019\u00e8re GLP-1 : nouveaux besoins, nouvelles formulations<\/h2>\n\n\n\n<p>L\u2019adoption rapide des solutions GLP-1 a cr\u00e9\u00e9 un nouveau groupe de consommateurs avec des besoins et comportements nutritionnels sp\u00e9cifiques. Les utilisateurs rapportent fr\u00e9quemment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>une diminution de l\u2019app\u00e9tit<\/li>\n\n\n\n<li>des changements de pr\u00e9f\u00e9rences alimentaires (moins d\u2019attirance pour le sucre et le gras)<\/li>\n\n\n\n<li>une r\u00e9duction de l\u2019alimentation \u00e9motionnelle<\/li>\n\n\n\n<li>une possible perte musculaire<\/li>\n\n\n\n<li>des inconforts gastro-intestinaux<\/li>\n<\/ul>\n\n\n\n<p>Cela a un impact direct sur la conception des aliments, compl\u00e9ments et boissons. Des portions plus petites doivent d\u00e9sormais apporter :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>suffisamment de prot\u00e9ines<\/li>\n\n\n\n<li>des micronutriments ad\u00e9quats<\/li>\n\n\n\n<li>des fibres pour la r\u00e9gulation de l\u2019app\u00e9tit et le soutien digestif<\/li>\n<\/ul>\n\n\n\n<p>La fibre joue ici plusieurs r\u00f4les cl\u00e9s : sati\u00e9t\u00e9, r\u00e9gularit\u00e9 et modulation du microbiote. R\u00e9sultat : les recettes et produits \u00ab GLP-1 friendly \u00bb acc\u00e9l\u00e8rent l\u2019adoption de formulations plus riches en fibres dans les cat\u00e9gories grand public.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. La prise de conscience du microbiote devient grand public<\/h2>\n\n\n\n<p>Il y a encore quelques ann\u00e9es, la science du microbiote \u00e9tait un sujet de niche. Aujourd\u2019hui, c\u2019est une m\u00e9gatendance bien-\u00eatre. Les consommateurs reconnaissent de plus en plus l\u2019intestin comme un alli\u00e9 sant\u00e9 connect\u00e9 \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l\u2019immunit\u00e9<\/li>\n\n\n\n<li>l\u2019\u00e9nergie<\/li>\n\n\n\n<li>le bien-\u00eatre mental<\/li>\n\n\n\n<li>la gestion du poids<\/li>\n\n\n\n<li>la sant\u00e9 de la peau<\/li>\n\n\n\n<li>l\u2019\u00e9quilibre m\u00e9tabolique<\/li>\n<\/ul>\n\n\n\n<p>Les chiffres refl\u00e8tent cette prise de conscience :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>en 2024, 76 % des consommateurs ont entendu parler des pr\u00e9biotiques contre 47 % en 2022<\/li>\n\n\n\n<li>59 % des personnes conscientes du microbiote disent avoir chang\u00e9 leur alimentation \u00e0 cause de cela<\/li>\n\n\n\n<li>la sant\u00e9 digestive figure parmi les priorit\u00e9s mondiales des consommateurs<\/li>\n<\/ul>\n\n\n\n<p>Cette dynamique met les fibres sous les projecteurs, puisque les fibres pr\u00e9biotiques nourrissent directement les bact\u00e9ries b\u00e9n\u00e9fiques. La fibre n\u2019est donc plus per\u00e7ue comme \u00ab juste pour le transit \u00bb, mais comme synonyme de bien-\u00eatre global.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. De #GutTok \u00e0 #fibermaxxing : les r\u00e9seaux sociaux comme acc\u00e9l\u00e9rateur<\/h2>\n\n\n\n<p>Les plateformes sociales sont de puissants moteurs de comportements nutritionnels, surtout chez les jeunes. Des tendances comme :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>#GutTok<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>#fibermaxxing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>rendent l\u2019alimentation riche en fibres aspirante et  ludique. Les cr\u00e9ateurs montrent :<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"506\" height=\"482\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/fiber-maxxing-tiktok.png\" alt=\"\" class=\"wp-image-10018152\" style=\"width:290px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>des d\u00e9fis quotidiens de fibres<\/li>\n\n\n\n<li>des repas cr\u00e9atifs riches en fibres<\/li>\n\n\n\n<li>des transformations li\u00e9es \u00e0 la sant\u00e9 intestinale<\/li>\n\n\n\n<li>des tendances de boissons pr\u00e9biotiques<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Point cl\u00e9 : ces tendances touchent la Gen Z, historiquement parmi les populations les moins consommatrices de fibres. Ce qui \u00e9tait autrefois \u00ab fonctionnel \u00bb devient culturellement cool.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. R\u00e9duction du sucre &amp; pression sur la reformulation<\/h2>\n\n\n\n<p>La majorit\u00e9 des marques cherchent \u00e0 am\u00e9liorer leur profil nutritionnel et leur Nutri-Score.<\/p>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign-center uagb-columns__gap-10 align uagb-block-8a4ca83c uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-c09abb6d\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"633\" height=\"423\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/suger-reduction-us-innov.png\" alt=\"\" class=\"wp-image-10018157\" srcset=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/suger-reduction-us-innov.png 633w, https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/suger-reduction-us-innov-600x401.png 600w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Innova Health &amp; Nutrition Survey 2025<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-232560cf\"><div class=\"uagb-column__overlay\"><\/div>\n<p>La r\u00e9duction du sucre reste la demande num\u00e9ro un des consommateurs aux \u00c9tats-Unis. La fibre joue ici un r\u00f4le strat\u00e9gique en permettant de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>remplacer le volume du sucre<\/li>\n\n\n\n<li>am\u00e9liorer la texture et le mouthfeel<\/li>\n\n\n\n<li>r\u00e9duire l\u2019impact glyc\u00e9mique<\/li>\n\n\n\n<li>soutenir un discours autour de la sant\u00e9 m\u00e9tabolique<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 mesure que les marques s\u2019\u00e9loignent des \u00e9dulcorants artificiels et des listes d\u2019ingr\u00e9dients longues, la fibre apporte des b\u00e9n\u00e9fices nutritionnels et technologiques, ce qui en fait un outil de reformulation de plus en plus attractif.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Attentes en mati\u00e8re de durabilit\u00e9 &amp; clean label<\/h2>\n\n\n\n<p>Les consommateurs demandent toujours plus :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>d\u2019ingr\u00e9dients naturels<\/li>\n\n\n\n<li>de sourcing transparent<\/li>\n\n\n\n<li>de proc\u00e9d\u00e9s minimalement transform\u00e9s<\/li>\n\n\n\n<li>de listes d\u2019ingr\u00e9dients courtes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"208\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/data-innova.png\" alt=\"\" class=\"wp-image-10018154\" style=\"width:1052px;height:auto\" srcset=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/data-innova.png 1122w, https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/data-innova-600x111.png 600w, https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/data-innova-768x142.png 768w\" sizes=\"(max-width: 1122px) 100vw, 1122px\" \/><\/figure><\/div>\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De nombreuses fibres s\u2019int\u00e8grent parfaitement \u00e0 ces attentes, soutenant un positionnement \u00ab back-to-nature \u00bb. Avec la mont\u00e9e de la conscience climatique, les ingr\u00e9dients v\u00e9g\u00e9taux, multifonctionnels et label-friendly gagnent un avantage comp\u00e9titif.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le nouveau r\u00f4le de la fibre : d\u2019un nutriment basique \u00e0 un ingr\u00e9dient h\u00e9ros<\/h2>\n\n\n\n<p>Toutes ces forces \u2014 d\u00e9ficit nutritionnel, disruption GLP-1, science du microbiote, tendances sociales, r\u00e9duction du sucre et durabilit\u00e9 \u2014 convergent vers la m\u00eame conclusion :<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\ud83d\udc49 <strong>La fibre s\u2019installe au c\u0153ur des attentes de la nutrition moderne.<\/strong><br><p data-start=\"548\" data-end=\"653\"><\/p><\/p>\n\n\n\n<p>Elle n\u2019est plus seulement associ\u00e9e \u00e0 la \u00ab r\u00e9gularit\u00e9 \u00bb, mais devient centrale pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la sant\u00e9 intestinale<\/li>\n\n\n\n<li>l\u2019immunit\u00e9<\/li>\n\n\n\n<li>l\u2019\u00e9nergie<\/li>\n\n\n\n<li>la sant\u00e9 m\u00e9tabolique<\/li>\n\n\n\n<li>la sati\u00e9t\u00e9 et le contr\u00f4le de l\u2019app\u00e9tit<\/li>\n<\/ul>\n\n\n\n<p>La r\u00e9volution de la fibre transforme d\u00e9j\u00e0 les boissons, snacks, substituts de repas, poudres nutritionnelles et bien plus encore. \u00c0 mesure que l\u2019innovation s\u2019acc\u00e9l\u00e8re, une chose est claire : <strong>la fibre est v\u00e9ritablement la nouvelle prot\u00e9ine.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Besoin d\u2019un accompagnement personnalis\u00e9 pour votre d\u00e9veloppement produit ? \u2935\ufe0f<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.nexira.com\/fr\/contact\/\">Contactez-nous<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign-center uagb-columns__gap-10 align uagb-block-ffd2008e uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-546104aa\"><div class=\"uagb-column__overlay\"><\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/julie-imperato-nexira.png\" alt=\"\" class=\"wp-image-10018075\" style=\"width:141px;height:auto\" srcset=\"https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/julie-imperato-nexira.png 600w, https:\/\/www.nexira.com\/wp-content\/uploads\/2026\/01\/julie-imperato-nexira-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-1e262f7f\"><div class=\"uagb-column__overlay\"><\/div>\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>Julie Imp\u00e9rato<br><\/strong>Marketing &amp; Communication Manager, Nexira<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-616a3601\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<p class=\"has-small-font-size\"><a id=\"_msocom_1\"><\/a><a id=\"_msocom_2\"><\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<p class=\"has-small-font-size\">Sources: Top Health &amp; Nutrition Trends for 2026 \u2013 Global<\/p>\n\n\n\n<p class=\"has-small-font-size\">This communication is not intended to the final consumer. It provides scientific information for professionals only. Communication to final consumer has to be checked according to local regulation in force, since the conditions of use are beyond our control. This statement has not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Points cl\u00e9s Pendant des ann\u00e9es, les prot\u00e9ines ont domin\u00e9 le d\u00e9veloppement produit, les messages marketing et les aspirations des consommateurs. Mais le paysage \u00e9volue. Comme<\/p>\n","protected":false},"author":11,"featured_media":10018159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":"[]"},"categories":[208],"tags":[],"class_list":["post-10018145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendance : la fibre, ingr\u00e9dient cl\u00e9 de la nutrition moderne<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi les fibres alimentaires s\u2019imposent comme un levier majeur d\u2019innovation : sant\u00e9 m\u00e9tabolique, r\u00e9duction du sucre, sati\u00e9t\u00e9, clean label et nouvelles attentes consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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cl\u00e9s Pendant des ann\u00e9es, les prot\u00e9ines ont domin\u00e9 le d\u00e9veloppement produit, les messages marketing et les aspirations des consommateurs. Mais le paysage \u00e9volue. 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