From ancient rituals to cutting-edge science, the idea that beauty begins from within has crossed centuries and cultures. Rooted in traditional practices such as Chinese medicine, the “beauty-from-within” movement has now gone mainstream, transforming the way we think about skincare, aging, and self-care. In this dynamic landscape, Nexira stands as a trusted innovator, offering natural, scientifically-supported solutions at the intersection of nutrition and beauty.
The rise of beauty-from-within
The nutricosmetics market is booming, fueled by a growing awareness that beauty is more than skin deep. Once a niche concept, beauty-from-within is now a global movement. According to Mordor Intelligence1, the market reached $8.09 billion in 2023 and is projected to growi at a CAGR of 8% in the coming years. Skincare dominates this segment, accounting for over 61% of the global market, followed by haircare (22.85%) and nailcare (10.38%).
Asia Pacific leads the market, with China and Japan driving explosive growth. By 2030, the region is expected to reach $7.77 billion, while Europe and North America follow with $4.24 billion and $2.97 billion, respectively. Interestingly, North America is the fastest-growing region, with a CAGR of 10%, indicating that the appetite for nutricosmetic solutions is truly worldwide.
This momentum is shaped by four major trends:
- – Health consciousness
66% of consumers recognize the link between skin health and overall wellness, and 59% actively seek to improve their skin health. People now understand that glowing skin often reflects internal balance. This shift is reshaping diets and supplement routines, with a surge in demand for ingestible beauty products that deliver visible results.
- – Holistic mindset
Consumers are increasingly taking a 360° approach to wellbeing, connecting skincare to sleep, stress management, and nutrition. As boundaries blur between beauty and health, multifunctional solutions are gaining traction—particularly those that support both appearance and long-term vitality.
- – Edible appeal
Simplicity is key. With consumers seeking convenience, edible beauty food supplements formats—such as capsules, gummies, and powders—are becoming the go-to. Between 2017 and 2021, there was a 78% increase in global product launches featuring functional beauty claims, underscoring the growing appeal of “easy beauty.”
- – Healthy aging & self-care
Today’s consumers—especially women—are less concerned with appearing younger and more focused on looking healthy. In fact, 72% of women now prioritize looking healthy over looking young. Nutricosmetics are increasingly perceived as tools for supporting self-confidence and graceful aging.
In this context, nutribeauty solutions like Nexira’s Oli-Ola™ are perfectly positioned to meet consumers’ evolving expectations for science-backed, convenient, and natural beauty support.
Oli-Ola™ – a Mediaterrean treasure
At the crossroads of tradition and innovation, Oli-Ola™ embodies the modern vision of beauty-from-within: natural, sustainable, and clinically proven. This 100% natural olive extract is sourced from carefully selected olive trees in the Southern Mediterranean, cultivated for over 20 years. Rich in hydroxytyrosol and tyrosol, the most potent phenolic compounds in olives, Oli-Ola™ delivers exceptional antioxidant power to help protect and preserve skin vitality from within.
A Mediterranean treasure, responsibly made
More than an ingredient, Oli-Ola™ tells a story—one rooted in the Mediterranean lifestyle and environmental consciousness. By upcycling olive oil by-products, Nexira transforms olive mill waste into a high-value, eco-friendly active, offering a compelling sustainability narrative that resonates with today’s mindful consumers.
Science-backed benefits for graceful aging
To substantiate its efficacy, Nexira developed an advanced nutrigenomic protocol: IN-TEST-PASS™, a cutting-edge methodology that simulates the digestive process and measures gene expression on human skin samples. This model bridges the gap between ingestion and real skin benefits, ensuring high predictivity and scientific credibility.
Key findings include:
- A 59% reduction of oxidative stress markers (MDA) in skin samples exposed to Oli-Ola™, supporting its protective role against UV-induced photoaging.
- Upregulation of genes involved in antioxidant defense, such as paraoxonase and aldehyde dehydrogenase, confirming a cellular mechanism that supports skin resilience.
Proven results in clinical study
A placebo-controlled, double-blind clinical trial conducted on 132 healthy women aged 40–60 years showed remarkable results after just 12 weeks of daily supplementation (Oli-Ola 5% at 800 mg/day):
- +13% improvement in skin elasticity, with statistically significant gains in both net and visco-elasticity versus baseline and placebo.
- –12% reduction in trans-epidermal water loss (TEWL).
- Visible improvements in radiance, moisturizing, and imperfections, with:
o 83% of users reporting improved hydration,
o 80% perceiving enhanced radiance,
o 57% noting reduced imperfections as early as 6 weeks.
Most notably, 87% of participants expressed overall satisfaction with the product, highlighting Oli-Ola™’s strong consumer appeal.
Versatile and ready-to-formulate
Oli-Ola™ is available as a water-dispersible powder, ideal for a wide range of nutricosmetic applications in food supplements, (from capsules and tablets to powder sticks, gummies). It also pairs synergistically with marine collagen to support graceful aging and deliver a holistic beauty solution.
Expanding the nutribeauty vision
While Oli-Ola™ exemplifies the innovation behind beauty-from-within, it is just one part of a broader movement. The complexity of skin, hair, and nail health requires a multifactorial approach, and Nexira is responding by exploring synergies between powerful botanical extracts and scientifically backed actives, with a particular attention to women’s health and wellness throughout life stages.
For instance, ingredients like polyphenol-rich grape seed, cactus fruit, or vitamin C–dense acerola illustrate how nature-inspired solutions can meet diverse beauty needs, from radiance and hydration to firmness.
As consumer expectations evolve towards more holistic and sustainable beauty routines, the demand for effective, ingestible solutions continues to rise. The NutriBeauty trend shows no signs of slowing down — and Nexira remains committed to expanding its portfolio to support this growing category, blending tradition, innovation, and efficacy.
If you’re interested in discovering more about beauty-from-within innovations and the future of holistic nutrition, meet us at Vitafoods Europe 2025, booth 3J64, where Nexira will showcase its latest advancements. Find out more here.
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