clean label green

Clean label: a key driving trend

The clean label movement is growing in scope and magnitude with each passing year. According to Nielsen, clean label market sales is expected to reach $180 billion globally in 2020.

Clean label is a consumer driven movement, demanding a return to real food & transparency through authenticity. Food products must contain natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce, without any artificial ingredients or synthetic chemicals.