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The overall consumer desire for nutrition and well-being continues to grow. In 2017, 2 in 5 US consumers have increased their consumption of “healthy foods” (Innova)1 . Superfruits are nutrient-rich fruits considered to be especially beneficial for health & well-being due to their high content of vitamins, minerals and antioxidants. They can be included in Food & Beverages and Health Supplements. Their individual flavor profiles can be used to add an exotic character to Foods & Beverages.